In addition to another lawsuit in the US Department of Justice and the UK, a growing number of publishers are accusing Google of using its power to profit from online advertising. accusing them of limiting the revenue they can earn.
Google is already under investigation in the UK for alleged abuse of market power, and the local Competition and Markets Authority (CMA) is also investigating the company’s dominance in mobile browsing.
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However, according to BBC News, a lawsuit has now been filed on behalf of the publisher, claiming that the upcoming fines will not help the companies allegedly harmed.
“The CMA is currently investigating Google’s anti-competitive conduct in the field of ad tech [online advertising algorithms], but it has no authority to force Google to compensate those who lose,” said plaintiff Charles Arthur, his writing to a file.
“It is only through the courts that this wrong can be righted and that is why I am bringing this case.” (CAT). Important to the lawsuit, CAT has confirmed that all relevant publishers are involved in this lawsuit unless they explicitly opt out.
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This £3.4 billion (US$4.2 billion) lawsuit is his second in the UK against Google over its ad tech online advertising system. In November 2022, Claudio Pollack, former director of UK regulator Ofcom, said eight US states linked Google to alleged abuses by “monopoly power”, costing up to £13.6 billion (£16.9 billion). Google filed a similar class-action lawsuit seeking $1,000,000.00 for $10,000.00. accused of being bribed.
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