Airtel, Jio and Vi are expected to implement a 10–12% increase in mobile recharge tariffs between December 2025 and mid2026. Analysts suggest that the move is part of a broader strategy to ensure sustainable revenue growth, especially as data consumption continues to surge across India. To improve Average Revenue Per User (ARPU) and support 5G rollout investments, so that Entry level plans may be phased out, nudging users toward higher value packs.
(Also Read : BSNL ₹347 Plan: Affordable Connectivity for All)
📈 Why the Hike Now?
Customers using heavy data every day With 5G adoption accelerating, so that operators need to invest heavily in spectrum and infrastructure. And Vodafone Idea, in particular, has been struggling with debt, while Airtel and Jio are focused on maintaining profitability. Jio playing Market strategy may lead the hike ahead of its planned IPO, setting the tone for the industry.
📊 Possible Impact on Users
Popular plans like ₹199 may rise to around ₹220, while higherend packs such as ₹899 could touch ₹1,000. Customers may seelonger validity packs being promoted to encourage bulk recharges. While the hike could pinch consumers, it may also lead to better service quality as telcos reinvest in networks.
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